Different social media platforms serve different purposes for consumers.
TikTok’s own research has highlighted 4 specific user mindsets that separate it from other platforms.
Keep these top of mind when creating organic and paid content… 👇

1. Entertain me. 🎉
75% of people come to TikTok to be entertained.
#entertainment is the most viewed hashtag worldwide with 535Bn+ views.
Users in this mindset are open minded, they want to see new and exciting content.

2. Uplift 🤗
People come to switch off from their lives and the outside world.
They want happy, relaxing, satisfying content rather than hard hitting news.
Make sure not to take yourself or your brand too seriously.

3. Discover 🕵️
Users are looking for something new - many are using TikTok as a new Google Search.
Every stumbled across someone in a random niche and become obsessed?
Authentic passion about a product or subject engages and entertains, it makes an audience receptive.

4. Participate 🗳
Sharing with others and getting involved in a community is a final reason.
89% of people said they’re likely to respond to a brands content on tiktok compared to other platforms 😮‍💨
Explains why your comments is a wild place.
Build on this!