Last year, my emails were opened over 1,000,000 times with insights on DTC marketing, case studies, and tips/tricks/hacks.
Here are the 10 tips my readers loved the most 👇
Here are the 10 tips my readers loved the most 👇
1. Landing pages work.
If you're spending ad dollars for customer acquisition, don't send them to a homepage or PDP.
Use a landing page!
You can explain:
• who you are
• what you're selling
• why they should buy it
You can also curate the best products for a new customer.
If you're spending ad dollars for customer acquisition, don't send them to a homepage or PDP.
Use a landing page!
You can explain:
• who you are
• what you're selling
• why they should buy it
You can also curate the best products for a new customer.
2. TikTok is underrated.
The platform is free to use. No CPAs. No CPMs. Just pure creativity.
We recently built a waitlist of 25,000 people for a brand we launched, garnered 5m+ views, and put a company on a $6m+ ARR with $0 in ad spend.
Just start creating!
The platform is free to use. No CPAs. No CPMs. Just pure creativity.
We recently built a waitlist of 25,000 people for a brand we launched, garnered 5m+ views, and put a company on a $6m+ ARR with $0 in ad spend.
Just start creating!
3. Be a brand, don't just sell products.
Modern consumers don't want to just buy products, they want to be a part of your brand.
They're buying into the story, not just function.
Here are 10 easy (mostly free) ways to build a brand as a new company:
Modern consumers don't want to just buy products, they want to be a part of your brand.
They're buying into the story, not just function.
Here are 10 easy (mostly free) ways to build a brand as a new company:
4. Explain your "Why" at every touchpoint.
iOS 15 f'd things up because everyone was over-reliant on the FB pixel getting data back to know when/what it should show next.
The brands minimally impacted were those that consistently answered "Why does this brand deserve to exist?"
iOS 15 f'd things up because everyone was over-reliant on the FB pixel getting data back to know when/what it should show next.
The brands minimally impacted were those that consistently answered "Why does this brand deserve to exist?"
4. Explain your "Why" at every touchpoint. (pt. 2)
Hopefully, you've overcome the iOS 15 issues, but if not, incorporate your "Why" across:
• ad creative
• organic social posts
• emails/SMS
• affiliate/ambassador content
Consumers buy the WHY, not the WHAT.
Hopefully, you've overcome the iOS 15 issues, but if not, incorporate your "Why" across:
• ad creative
• organic social posts
• emails/SMS
• affiliate/ambassador content
Consumers buy the WHY, not the WHAT.
5. Leverage alternative capital.
If your business is doing well, or you just raised capital, you have leverage!
Use tools like settle(.)co and @wayflyerapp to get non-dilutive capital.
Spend on ads, inventory, etc., and pay 2% interest with a 6-month payback. 🤑
If your business is doing well, or you just raised capital, you have leverage!
Use tools like settle(.)co and @wayflyerapp to get non-dilutive capital.
Spend on ads, inventory, etc., and pay 2% interest with a 6-month payback. 🤑
6. Subscriptions are a journey.
You can't expect customers to subscribe on the first purchase.
Here's what I found to work best:
First purchase: Variety pack
Second purchase: Customer's favorite flavor/variant.
Third purchase: Customer subscribes to favorite variant.
You can't expect customers to subscribe on the first purchase.
Here's what I found to work best:
First purchase: Variety pack
Second purchase: Customer's favorite flavor/variant.
Third purchase: Customer subscribes to favorite variant.
7. Zero-party data is holy.
WTF is it?
Zero-party data = adjective
First-party data = noun
Zero-party data is it helps explain your first-party data even better.
Nik bought Essentia water in San Diego (first-party) because he plays tennis on a weekly basis (zero-party).
WTF is it?
Zero-party data = adjective
First-party data = noun
Zero-party data is it helps explain your first-party data even better.
Nik bought Essentia water in San Diego (first-party) because he plays tennis on a weekly basis (zero-party).
8. Use good technology
There's nothing worse than using technology that is ancient, outdated, or is just a big name because of how long it's been around.
This is what we use to launch companies with @SharmaBrands
There's nothing worse than using technology that is ancient, outdated, or is just a big name because of how long it's been around.
This is what we use to launch companies with @SharmaBrands
9. Copywriting matters, a lot.
Good visual creative gets 90% of the attention, but copywriting can make all the difference.
Here's a great thread by @jmoserr with 10 copywriting tips to unlock more revenue 👇
Good visual creative gets 90% of the attention, but copywriting can make all the difference.
Here's a great thread by @jmoserr with 10 copywriting tips to unlock more revenue 👇
If you found this thread helpful, please consider retweeting the original tweet!
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