Business
Self-improvement
Psychology
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Coaching
Influence
Cognitive Biases
Scarcity Marketing
Want to influence people? Use cognitive biases.
This thread is full of examples how to use them to your advantage but will disappear in 48 hours. So be quick 👇
This thread is full of examples how to use them to your advantage but will disappear in 48 hours. So be quick 👇
You were just the "victim" of the first bias: Scarcity.
Limited time, limited amount, they entice you to act because you realize you could lose out on a (perceived) benefit.
In reality I might just extend the "validity" of this thread.
Limited time, limited amount, they entice you to act because you realize you could lose out on a (perceived) benefit.
In reality I might just extend the "validity" of this thread.
What would you say if I offered you a $2,000 coaching program to make all your dreams come through? In reality I already know you can't afford it so I have a great alternative for you.
All the courses, checklists and examples included in the coaching program for just $49.
All the courses, checklists and examples included in the coaching program for just $49.
That's what Anchoring is. By first giving you the high ticket offer of $2,000 you think the $49 is a steal. In reality it's just a way to get you to buy the $49 offer.
Now I'll make it even more interesting to you:
Now I'll make it even more interesting to you:
I have a coupon for you for 50% off. But it's only valid for the next 24 hours.
I just gave you something of value. A "coupon". You can almost feel it in your hands and you're now afraid to lose it. So you want to redeem it.
That's what's called Loss aversion.
I just gave you something of value. A "coupon". You can almost feel it in your hands and you're now afraid to lose it. So you want to redeem it.
That's what's called Loss aversion.
Owners of assets want to get more money for what they're HODLING vs people who're not HODLING. It's basic psychology.
I have 18,000 followers. And if I say something, it's more true than if someone with 43 followers says it.
Followers
Fortune
Fame
It's all used as an Authority lever. You buy from people you know or that are well known. The Kardashians, Beckhams, all capitalize on this.
Followers
Fortune
Fame
It's all used as an Authority lever. You buy from people you know or that are well known. The Kardashians, Beckhams, all capitalize on this.
If you don't read my next tweet you will have to pay me a $5 fine.
If you read my next tweet I will love you forever.
The example above is the Framing effect.
Framing things negatively (pay me) is more effective then positive (get love/paid).
If you read my next tweet I will love you forever.
The example above is the Framing effect.
Framing things negatively (pay me) is more effective then positive (get love/paid).
Google's Super Bowl ad is only aired because of the Halo effect.
They hope that an ad like that, which makes us feel all mushy inside, will rob off on how we perceive their entire business. Making their privacy breaches less Top of Mind.
They hope that an ad like that, which makes us feel all mushy inside, will rob off on how we perceive their entire business. Making their privacy breaches less Top of Mind.
Could I borrow your pen please?
It's a small ask & most people would say yes.
Because most people say yes, they're also inclined to say yes to a bigger ask.
Could you also sign this petition against xyz pls?
That's Commitment bias. The unwillingness to contradict ourselves.
It's a small ask & most people would say yes.
Because most people say yes, they're also inclined to say yes to a bigger ask.
Could you also sign this petition against xyz pls?
That's Commitment bias. The unwillingness to contradict ourselves.
The first tweet of this thread is going to be massively RT'ed by people like you.
Stay on the Bandwagon (effect) and show that you read this and know how to use cognitive biases to your advantage!
Stay on the Bandwagon (effect) and show that you read this and know how to use cognitive biases to your advantage!
OK, one more!
You will be fined $6.42 if you don't RT the tweet below!
That's called the specificity bias. If something looks like it's been calculated and not rounded it must be true!
You will be fined $6.42 if you don't RT the tweet below!
That's called the specificity bias. If something looks like it's been calculated and not rounded it must be true!
This tweet was scheduled with @hypefury.
Hypefury also automatically RT’s the above tweet after 12 hours so I can reach my audience on the other side of the globe.
Check out Hypefury for yourself and try the 14-day trial:
hypefury.com
Hypefury also automatically RT’s the above tweet after 12 hours so I can reach my audience on the other side of the globe.
Check out Hypefury for yourself and try the 14-day trial:
hypefury.com
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