EAT Just Inc. with regulatory consultancy Analyse & Realize Gmbh (a-r)
& FSA/ACNFP novel food application for Mung Bean Protein Isolate (MBP)
vs
UK Consumers
The set up for UK launch of Fake Egg #Frankenfood, Just Egg®
A #Foodfraud pre-crime thread 1/..
acnfp.food.gov.uk
& FSA/ACNFP novel food application for Mung Bean Protein Isolate (MBP)
vs
UK Consumers
The set up for UK launch of Fake Egg #Frankenfood, Just Egg®
A #Foodfraud pre-crime thread 1/..
acnfp.food.gov.uk
2/
On 20 October 2021 EFSA approved MBP without E number classification under protein analogues or substitutes for standard products.
Eat Just, Inc. (JUST) filed application 10 March 2020
efsa.onlinelibrary.wiley.com
On 20 October 2021 EFSA approved MBP without E number classification under protein analogues or substitutes for standard products.
Eat Just, Inc. (JUST) filed application 10 March 2020
efsa.onlinelibrary.wiley.com
3/
Media reported it as a milestone.
If it gets approval in its current form in UK it will be a millstone for Consumers & Egg Agriculture.
"This gelatinous glob isn't Egg any more than Mylk™ Oat Malt Additive is animal free Milk, made for humans"
foodnavigator.com
Media reported it as a milestone.
If it gets approval in its current form in UK it will be a millstone for Consumers & Egg Agriculture.
"This gelatinous glob isn't Egg any more than Mylk™ Oat Malt Additive is animal free Milk, made for humans"
foodnavigator.com
4/
What is MBP?
'Vicilin-like 8S-globulin' - protein isolate of mung or moong bean (Vigna radiata L.) (VP 0536)
A functional ingredient that is edible.
For consumers a whole food is entirely different.
As beans are beans this is no half baked bean or substitute for an egg.
What is MBP?
'Vicilin-like 8S-globulin' - protein isolate of mung or moong bean (Vigna radiata L.) (VP 0536)
A functional ingredient that is edible.
For consumers a whole food is entirely different.
As beans are beans this is no half baked bean or substitute for an egg.
5/
"This is JUST Vicilin Moong Glob & must be named & labelled as such"
MBP exhibits all criteria of unclassified Food Additive Ingredient.
Functionally similar to gelling, emulsifying agents Gelatin e441 protein (prev. e485) Pectin e440 polysaccharide Lecithin e322 fat, etc
"This is JUST Vicilin Moong Glob & must be named & labelled as such"
MBP exhibits all criteria of unclassified Food Additive Ingredient.
Functionally similar to gelling, emulsifying agents Gelatin e441 protein (prev. e485) Pectin e440 polysaccharide Lecithin e322 fat, etc
MBP Vicilin 8S is no magicians nutraceutical. The mung bean as a whole *may* have dietary health benefits but as a protein isolate the magic has been stripped away. Like separating & discarding the yolk from the white, The golden egg is lost by fraction to an albumin powder.
It would be disengenous for the dilettante at ACNFP not to mention MBPP's primary intention to completely substitute egg. But
replacing proteins by substitution *will* put consumers at a nutritional disadvantage.
PDCASS/DIASS score of 63% for a layperson is a half digestible meal
replacing proteins by substitution *will* put consumers at a nutritional disadvantage.
PDCASS/DIASS score of 63% for a layperson is a half digestible meal
8/
Note: 'infants & follow on'
To wish for a lecture on standards, it is simply trust & #sayswhatitis.
Food Information Regulations are precisely for infantiles (idiots & imbeciles)
As apples are to oranges MBP is NOT for children & not nearly a substitute for Egg.
Note: 'infants & follow on'
To wish for a lecture on standards, it is simply trust & #sayswhatitis.
Food Information Regulations are precisely for infantiles (idiots & imbeciles)
As apples are to oranges MBP is NOT for children & not nearly a substitute for Egg.
The original conception of this product was Beyond Egg (wiki). We have ongoing shenanigans with the use of 'Beyond.' It's JUST getting ridiculous.
To use the phrase, the chickens have come home roost: CXG 4-1989 MBP is a mere VPP
fao.org
To use the phrase, the chickens have come home roost: CXG 4-1989 MBP is a mere VPP
fao.org
9/ interlude
Who is EATJust?
A USA supercilious Unicorn (at latest valuation) owned by a who's who of coercive interests. Yep. Bill Gates! The entity's products in their current incarnation shouldn't be anywhere near the UK's food system let alone the National Food Strategy.
Who is EATJust?
A USA supercilious Unicorn (at latest valuation) owned by a who's who of coercive interests. Yep. Bill Gates! The entity's products in their current incarnation shouldn't be anywhere near the UK's food system let alone the National Food Strategy.
At no point EATJust exhibits any intention to distinguish as stand alone products. The entire business model is based on association with EGGS.
Vegan Egg, Plant-based Scamble, Egg-free, Not chicken etc inapplicable in our environment.
JustMBP: Savoury Jelly, A Blancmange p-remix
Vegan Egg, Plant-based Scamble, Egg-free, Not chicken etc inapplicable in our environment.
JustMBP: Savoury Jelly, A Blancmange p-remix
Recommendations:
ACNFP to notify Codex Alimentarius FAO-WHO on classification & product naming of novel & existing proteins as ingredients & descriptions in UK.
Liase with @EFSA_EU on possible e numbers.
IPO UK to void use of all Trademarks of plant based products using 'egg'
ACNFP to notify Codex Alimentarius FAO-WHO on classification & product naming of novel & existing proteins as ingredients & descriptions in UK.
Liase with @EFSA_EU on possible e numbers.
IPO UK to void use of all Trademarks of plant based products using 'egg'
Risk to consumers.
Who wants/needs their kids to eat fake eggs?
If Just Egg's fraudulent ersatz product passes ACNFP without an ordered condition of NOT using the word 'egg', or variations of, in any publicly visible form (labels, marketing, web) then FSA has failed us.
Who wants/needs their kids to eat fake eggs?
If Just Egg's fraudulent ersatz product passes ACNFP without an ordered condition of NOT using the word 'egg', or variations of, in any publicly visible form (labels, marketing, web) then FSA has failed us.
It gets worse.
JUST Plant-based Blancmange Premix is equally MBP & Oil Seed Rape (OSR). The 'egg like' flavour, colour & setting functionality is in the other additives. Transglutaminase? Nicin sounds like Ricin.
Seems as though MBP is useless alone.
#UPF is #NotForChildren
JUST Plant-based Blancmange Premix is equally MBP & Oil Seed Rape (OSR). The 'egg like' flavour, colour & setting functionality is in the other additives. Transglutaminase? Nicin sounds like Ricin.
Seems as though MBP is useless alone.
#UPF is #NotForChildren
Who is going to make JUST UK products?
Emsland (Gmbh), importer of Mung Beans to Germany.
By no coincidence, the applicant for Barley(&)Rice Protein for 'dairy & dairy imitates' is Evergrain (Anheuser-Busch InBev, founder of Oatly JV). Hope ACNFP have their COI's up to date.
Emsland (Gmbh), importer of Mung Beans to Germany.
By no coincidence, the applicant for Barley(&)Rice Protein for 'dairy & dairy imitates' is Evergrain (Anheuser-Busch InBev, founder of Oatly JV). Hope ACNFP have their COI's up to date.
There were 36 Scientists, Experts & Professionals hearing the first reading of JUST's fake egg application.
Who's going to be the kid to stand up & shout:
"THE EMPEROR HAS NO CLOTHES. This is JUST Hyper Ultra Processed Junk Food. #HUPF"
Who's going to be the kid to stand up & shout:
"THE EMPEROR HAS NO CLOTHES. This is JUST Hyper Ultra Processed Junk Food. #HUPF"
The modus operandi is manipulation of proposed use food categories.
MBP approval must be restricted to its true CODEX Vegetable Protein Products (VPP) classification.
JUST use anything else as long as it's NOT standard (animal) product names (egg).
eg 'Dis-custard Vegan'
MBP approval must be restricted to its true CODEX Vegetable Protein Products (VPP) classification.
JUST use anything else as long as it's NOT standard (animal) product names (egg).
eg 'Dis-custard Vegan'
Rec'n. 2/
ACNFP one job is to "highlight potential food safety risks"
Eg:
MBP is a degraded inferior commodity to its whole counterpart (VD 0536 - flour)
As VPP intended use is in ersatz artificial imitation products - Unhealthy
imported - Unsustainable
Threat to food system..
ACNFP one job is to "highlight potential food safety risks"
Eg:
MBP is a degraded inferior commodity to its whole counterpart (VD 0536 - flour)
As VPP intended use is in ersatz artificial imitation products - Unhealthy
imported - Unsustainable
Threat to food system..
R. 3/
#NotForChildren
MBP is exemplary of Techno Food Industrialism & Corporate Regulatory Capture.
Approval without all issues in this thread documented in it, will be catastrophic. Disruptive anti-competitive behaviour of Embrace Extend Extinguish will swiftly follow.
#BadEgg
#NotForChildren
MBP is exemplary of Techno Food Industrialism & Corporate Regulatory Capture.
Approval without all issues in this thread documented in it, will be catastrophic. Disruptive anti-competitive behaviour of Embrace Extend Extinguish will swiftly follow.
#BadEgg
#ReallyGoodEggs?
#ReallyBadEggs sustainability factoids:
JUST Egg uses
98% less water
93% fewer CO2 emissions
86% less land
67% less saturated fat & more protein than an egg. It’s also free of cholesterol & full of good-for-you polyunsaturated fat
ju.st
#ReallyBadEggs sustainability factoids:
JUST Egg uses
98% less water
93% fewer CO2 emissions
86% less land
67% less saturated fat & more protein than an egg. It’s also free of cholesterol & full of good-for-you polyunsaturated fat
ju.st
Facts:
59% digestible protein of its only,
45% Mung Bean Protein fraction (MBP)
33% Genetically Modified Rape Oil
20% other Artificial Additives & E's
17% of solids, rest is tap water.
1% ethics, traceability, transparency etc
0.01% comparable to Egg
#ReallyBadEggs
59% digestible protein of its only,
45% Mung Bean Protein fraction (MBP)
33% Genetically Modified Rape Oil
20% other Artificial Additives & E's
17% of solids, rest is tap water.
1% ethics, traceability, transparency etc
0.01% comparable to Egg
#ReallyBadEggs
R. 4/
Remove wording substitute, alternative, analogue, replacement, imitates etc.
MBP functionality: Ingredient for Biofortified (Macronutrient Enriched) foods.
"If junk science prevails, the only real enrichment will be lawyers & their wealthy financiers"
Not Consumers
Remove wording substitute, alternative, analogue, replacement, imitates etc.
MBP functionality: Ingredient for Biofortified (Macronutrient Enriched) foods.
"If junk science prevails, the only real enrichment will be lawyers & their wealthy financiers"
Not Consumers
R. 5/
Regulations orig. from EU 2015/2283
Article 1 protection of health & consumers' interests
FSA/ACNFP required to
1. justify why public not notified
2. public consultation
3. Article 10.2.g reveal proposal for specific LABELLING requirements which do not mislead the consumer
Regulations orig. from EU 2015/2283
Article 1 protection of health & consumers' interests
FSA/ACNFP required to
1. justify why public not notified
2. public consultation
3. Article 10.2.g reveal proposal for specific LABELLING requirements which do not mislead the consumer
(cont)
4. Update the ACNFP website with draft minutes, consultations, Applicant EAT JUST (egg) Inc. Mung Bean Protein dossier.
5. Notify public (twitter is the government communications tool)
6. Notify public to expect consultation.
7. Notify a second consultation before approval
4. Update the ACNFP website with draft minutes, consultations, Applicant EAT JUST (egg) Inc. Mung Bean Protein dossier.
5. Notify public (twitter is the government communications tool)
6. Notify public to expect consultation.
7. Notify a second consultation before approval
One critically important Recomendation:
Eat just real egg Blancmange.
This new stuff is really quite tasty
Buy local, buy British.
Healthy & sustainable.
Real food for your mind.
blancmange.tmstor.es
Eat just real egg Blancmange.
This new stuff is really quite tasty
Buy local, buy British.
Healthy & sustainable.
Real food for your mind.
blancmange.tmstor.es
R. 6/ ACNFP to color "Intended Use" (& make public Annexes A-C)
MBP is dependent on Additives (eg Gellan Gum E418) for functionality.
compliment/substitute/analogue products do not exist in FIR.
FAIM/FoodEx2, GSFA/GIFT are not legal designations nor intended for labelling
MBP is dependent on Additives (eg Gellan Gum E418) for functionality.
compliment/substitute/analogue products do not exist in FIR.
FAIM/FoodEx2, GSFA/GIFT are not legal designations nor intended for labelling
R. 6.1/ JUST Correct Intended Use.
GFSA as eg:
MBP (12.10) + OSR + etc.
Composite products exclusively 'vegetable' (non animal)
13.5 Dietetic foods (eg. 'Plant-based', 'Vegan',)
14.0 Beverages, excluding dairy (& egg) products
02.4 Fat-based desserts excluding dairy (& egg))
GFSA as eg:
MBP (12.10) + OSR + etc.
Composite products exclusively 'vegetable' (non animal)
13.5 Dietetic foods (eg. 'Plant-based', 'Vegan',)
14.0 Beverages, excluding dairy (& egg) products
02.4 Fat-based desserts excluding dairy (& egg))
Note: FAO/WHO Codex
General Standard for FOOD ADDITIVES (GSFA) Hierarchy & Details database is a so-called 'hot mess' (like a Eat JUST serving suggestion) & absolutely corrupted in its entirety requires a complete overhaul eg 'Cheese analogues' ie 'looks like' fake food fraud.
General Standard for FOOD ADDITIVES (GSFA) Hierarchy & Details database is a so-called 'hot mess' (like a Eat JUST serving suggestion) & absolutely corrupted in its entirety requires a complete overhaul eg 'Cheese analogues' ie 'looks like' fake food fraud.
Scramble ACNFP to not use the word 'egg' in JUST's Novel Food Application. Mung Bean Protein Products Intended Use:
A COMPLIMENT to exploded deconstructed Hala Fruit, ANALOGUE to devil’s tongue jelly premix (konnayaku-ko), or SUBSTITUTE for Oat Wonder Pro Barista Growing Up Drink
A COMPLIMENT to exploded deconstructed Hala Fruit, ANALOGUE to devil’s tongue jelly premix (konnayaku-ko), or SUBSTITUTE for Oat Wonder Pro Barista Growing Up Drink
R. 7/ Mung Bean Protein Isolate is composed of Vicilin '8S' Globulin, Albumin & a SIGNIFICANT amount of Glutelin vis-à-vis GLUTEN.
(Animal version of Albumin of countless other proteins is in egg white, hence the JUST insinuation)
Allergy Risk: Non-celiac gluten sensitivity.
(Animal version of Albumin of countless other proteins is in egg white, hence the JUST insinuation)
Allergy Risk: Non-celiac gluten sensitivity.
Enquire wisely concerning Gluten Allergenicity in Mung Bean Protein Isolate.
Would it not be disingenuous for ACNFP to assume a protein product would carry risk to those literally 'allergic' to protein by Phenylketonuria (#PKU)?
What exactly is substitution & reformulation?
Would it not be disingenuous for ACNFP to assume a protein product would carry risk to those literally 'allergic' to protein by Phenylketonuria (#PKU)?
What exactly is substitution & reformulation?
A public appraisal of Eat JUST ('Egg') Inc. Novel Food Application for Mung Bean Protein Isolate, intended use, labelling, science etc is in interests of: public health safety, child nutrition, trust, ethics, security, strategy, sustainability, standards, protection, evidence,
a1/ Update ACNFP 150 -
Proposed Use
Category invalid:
"intended use in FAIM (Food *Additives* Intake Model [GSFA-EU]) 12.9 -protein analogues, eg meat, especially non-animal egg replacers"
NO! This is the MBP in (inedible) isolation. NOT its use as food
Correct category is...
Proposed Use
Category invalid:
"intended use in FAIM (Food *Additives* Intake Model [GSFA-EU]) 12.9 -protein analogues, eg meat, especially non-animal egg replacers"
NO! This is the MBP in (inedible) isolation. NOT its use as food
Correct category is...
dit. GSFA 13.5, 14.0, 02.4,
JUST "S8+x" is an equally fat & protein
Bakery Product.
Restricted to category:
07.2 Fine bakery wares (salty, savoury) & (wet) mixes, 07.2.3 mixes (eg pancake mix)
Or, (liquid) dough found in 07.1.4 stuffing mixes (eg a low carb (starch) premix)
JUST "S8+x" is an equally fat & protein
Bakery Product.
Restricted to category:
07.2 Fine bakery wares (salty, savoury) & (wet) mixes, 07.2.3 mixes (eg pancake mix)
Or, (liquid) dough found in 07.1.4 stuffing mixes (eg a low carb (starch) premix)
Conditions of Use provisions & qualifying notes (public comments?) must appear in NF Conclusions.
Specifically, restricted use of explicitly reserved ((e) for) 'Egg' as it pertains to the UK Food Information Regulations (FIR) No 1308/2013/TITLE II/Rules - Marketing Standards
Specifically, restricted use of explicitly reserved ((e) for) 'Egg' as it pertains to the UK Food Information Regulations (FIR) No 1308/2013/TITLE II/Rules - Marketing Standards
Loading suggestions...