Your startups homepage has less than 3 seconds to hook visitors
These are what high-performing homepages look like.
For every industry including yours:
These are what high-performing homepages look like.
For every industry including yours:
ReTool
Industry: B2B SaaS
Traffic: ~800k / month
Lesson: Motivate user to take action by limiting their options (trial or demo video)
Industry: B2B SaaS
Traffic: ~800k / month
Lesson: Motivate user to take action by limiting their options (trial or demo video)
ZeroDown
Industry: Real estate
Traffic: ~850k / month
Lesson: Let users get value (search for homes) without the friction of signing up
Industry: Real estate
Traffic: ~850k / month
Lesson: Let users get value (search for homes) without the friction of signing up
GoodRx
Industry: Healthcare
Traffic: ~17.5M / month
Lesson: List popular searches to show users what's available
Industry: Healthcare
Traffic: ~17.5M / month
Lesson: List popular searches to show users what's available
We've helped over 1,000 startups create high-converting websites
Step-by-step instructions and actionable tactics are shared in our Growth Program
It's the professional training course for growth marketers and founders
Try it:
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Step-by-step instructions and actionable tactics are shared in our Growth Program
It's the professional training course for growth marketers and founders
Try it:
demandcurve.com
MorningBrew
Industry: Content subscription
Traffic: ~3M / month
Lesson: List the benefit of subscribing using positive adjectives (smarter, entertained, informed)
Industry: Content subscription
Traffic: ~3M / month
Lesson: List the benefit of subscribing using positive adjectives (smarter, entertained, informed)
GetUpside
Industry: App
Traffic: ~520k / month
Lesson: Tease the selfish and intrinsic benefit of using the app
Industry: App
Traffic: ~520k / month
Lesson: Tease the selfish and intrinsic benefit of using the app
Point
Industry: Consumer finance
Traffic: ~150k / month
Lesson: Call out the status quo and explain how you're different
Industry: Consumer finance
Traffic: ~150k / month
Lesson: Call out the status quo and explain how you're different
OpenSea
Industry: Marketplace
Traffic: ~10.2M / month
Lesson: Provide simple next steps for users (explore or create)
Industry: Marketplace
Traffic: ~10.2M / month
Lesson: Provide simple next steps for users (explore or create)
Honey
Industry: Browser extension
Traffic: ~19.6M / month
Lesson: Load on the social proof – subscriber numbers & reviews
Industry: Browser extension
Traffic: ~19.6M / month
Lesson: Load on the social proof – subscriber numbers & reviews
Yotta
Industry: Consumer finance
Traffic: ~140k / month
Lesson: Let the numbers do the talking (win $10M)
Industry: Consumer finance
Traffic: ~140k / month
Lesson: Let the numbers do the talking (win $10M)
MUD\WTR
Industry: Consumer packaged goods
Traffic: ~650k / month
Lesson: Explain a new product by relating it to common behavior (morning coffee replacement)
Industry: Consumer packaged goods
Traffic: ~650k / month
Lesson: Explain a new product by relating it to common behavior (morning coffee replacement)
Yardbook
Industry: B2B2C SaaS
Traffic: ~740k / month
Lesson: Helping others make money is a killer value proposition
Industry: B2B2C SaaS
Traffic: ~740k / month
Lesson: Helping others make money is a killer value proposition
Streak
Industry: Browser extension
Traffic: ~400k / month
Lesson: Let users self-identify a use case for them
Industry: Browser extension
Traffic: ~400k / month
Lesson: Let users self-identify a use case for them
Gather
Industry: B2B2C SaaS
Traffic: ~3.7M / month
Lesson: Show your social product in action – smiling users is a valuable asset
Industry: B2B2C SaaS
Traffic: ~3.7M / month
Lesson: Show your social product in action – smiling users is a valuable asset
Fat Llama
Industry: Marketplace
Traffic: ~225k / month
Industry: Marketplace
Traffic: ~225k / month
Lesson: Give examples of possible queries in search bar
Mighty
Industry: Consumer SaaS
Traffic: ~150k / month
Lesson: Feature familiar logos if your product connects with other tools
Industry: Consumer SaaS
Traffic: ~150k / month
Lesson: Feature familiar logos if your product connects with other tools
Readwise
Industry: Consumer SaaS
Traffic: ~1.2M / month
Lesson: Show your product in action, don't just talk about it
Industry: Consumer SaaS
Traffic: ~1.2M / month
Lesson: Show your product in action, don't just talk about it
Vanta
Industry: B2B Cybersecurity
Traffic: ~92k / month
Lesson: Feature compliance codes if that's the most important benefit to the customer
Industry: B2B Cybersecurity
Traffic: ~92k / month
Lesson: Feature compliance codes if that's the most important benefit to the customer
Shogun
Industry: B2B SaaS
Traffic: ~340k / month
Lesson: Emphasize the severity of the problem you solve
Industry: B2B SaaS
Traffic: ~340k / month
Lesson: Emphasize the severity of the problem you solve
Vendr
Industry: B2B SaaS
Traffic: ~60k / month
Lesson: Make it a no-brainer to try your product with guarantees
Industry: B2B SaaS
Traffic: ~60k / month
Lesson: Make it a no-brainer to try your product with guarantees
Postscript
Industry: B2B SaaS
Traffic: ~300k / month
Lesson: Make onboarding a single action (paste store URL)
Industry: B2B SaaS
Traffic: ~300k / month
Lesson: Make onboarding a single action (paste store URL)
ClassDojo
Industry: Education tech
Traffic: ~35M / month
Lesson: Create relevant onboarding by segmenting your users right from the beginning
Industry: Education tech
Traffic: ~35M / month
Lesson: Create relevant onboarding by segmenting your users right from the beginning
Judy
Industry: DTC
Traffic: ~75k / month
Lesson: Feature the logo of household media brand when you get mentioned to share credibility
Industry: DTC
Traffic: ~75k / month
Lesson: Feature the logo of household media brand when you get mentioned to share credibility
Outer
Industry: DTC
Traffic: ~300k / month
Lesson: Limit the next steps to buy, or to browse
Industry: DTC
Traffic: ~300k / month
Lesson: Limit the next steps to buy, or to browse
Aquarium Co-op
Industry: DTC
Traffic: ~1M / month
Lesson: Feature your best-sellers on your home page – it's what most people are looking for
Industry: DTC
Traffic: ~1M / month
Lesson: Feature your best-sellers on your home page – it's what most people are looking for
Ollie
Industry: DTC subscription
Traffic: ~450k / month
Lesson: Use familiar imagery to the target customer
Industry: DTC subscription
Traffic: ~450k / month
Lesson: Use familiar imagery to the target customer
Getaway
Industry: Marketplace
Traffic: 480k / month
Lesson: Don't overwhelm users with too many questions right away – limit 1-3 to start
Industry: Marketplace
Traffic: 480k / month
Lesson: Don't overwhelm users with too many questions right away – limit 1-3 to start
BlueVine
Industry: B2B finance
Traffic: ~1M / month
Lesson: Feature 3rd-party accreditations that matter in your industry
Industry: B2B finance
Traffic: ~1M / month
Lesson: Feature 3rd-party accreditations that matter in your industry
We share growth tips like these in our Growth Newsletter
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It's read by 40,253 growth marketers and YC founders
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