1/ Reddit is in the top 20 sites worldwide (430m active users!)
Meaning it has info on nearly every topic.
The quickest way to surface interesting things?
1. Drop a niche subreddit in subredditstats.com
2. Explore “top submissions”
3. Notice things you *haven't* heard of
Meaning it has info on nearly every topic.
The quickest way to surface interesting things?
1. Drop a niche subreddit in subredditstats.com
2. Explore “top submissions”
3. Notice things you *haven't* heard of
For example: I played around with r/herbalism, as we recently wrote about the surge around hibiscus.
In a couple seconds, I was able to find so many things I’d never heard of:
1. Blue lotus latte
2. Lavendar sun tea
3. Wintermoon fire cider
4. Mugwort
The list goes on...
In a couple seconds, I was able to find so many things I’d never heard of:
1. Blue lotus latte
2. Lavendar sun tea
3. Wintermoon fire cider
4. Mugwort
The list goes on...
Not sure what rabbit hole to go down?
Explore the homepage of subredditstats.com (where you can see the fastest growing subreddits by day/week/month), OR play around with this tool allowing you to navigate "Redditland"
Explore the homepage of subredditstats.com (where you can see the fastest growing subreddits by day/week/month), OR play around with this tool allowing you to navigate "Redditland"
2/ Another option? Start with a place.
Browse location-specific subreddits or...ranking sites.
Ex: this is one for Japanese konbini (AKA convenience store food)
mognavi.jp
It literally tells you what ppl in Japan love the most! Google translate is a superpower.
Browse location-specific subreddits or...ranking sites.
Ex: this is one for Japanese konbini (AKA convenience store food)
mognavi.jp
It literally tells you what ppl in Japan love the most! Google translate is a superpower.
The key to finding the best stuff is to find sites in the native language.
As someone that's been to Japan, I'm YEARNING for some good melon bread to grace the shores of North America.
Or really, any half-decent convenience store food.
For now, I'll just wait with my matcha 🍵
As someone that's been to Japan, I'm YEARNING for some good melon bread to grace the shores of North America.
Or really, any half-decent convenience store food.
For now, I'll just wait with my matcha 🍵
3/ Google Trends' location data is also incredibly powerful.
It shows exactly where things are being searched (down to the city) and the relative density.
For example, hibiscus is more popular in other parts of the world and was that way, long before Starbucks started using it.
It shows exactly where things are being searched (down to the city) and the relative density.
For example, hibiscus is more popular in other parts of the world and was that way, long before Starbucks started using it.
Want a concrete example? Hard kombucha.
In grocery stores in California, there's an entire section for it.
In Florida, I can't find it if I try. That won't be the case in 5 years.
And for the rest of the world? There's almost no search volume.
So much room to capitalize.
In grocery stores in California, there's an entire section for it.
In Florida, I can't find it if I try. That won't be the case in 5 years.
And for the rest of the world? There's almost no search volume.
So much room to capitalize.
TL;DR?
50 years ago, you'd have to literally fly (or boat?) to another country to learn from them.
Today, most info is available at the click of a button.
Learn to find/use public data sources. If you make the effort, you'll still be years ahead of the rest of the world. 🌎
50 years ago, you'd have to literally fly (or boat?) to another country to learn from them.
Today, most info is available at the click of a button.
Learn to find/use public data sources. If you make the effort, you'll still be years ahead of the rest of the world. 🌎
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