Who knows why Dunkin changed its brand name from Dunkin Donuts to Dunkin only? 🍩
Below, I’ll be explaining the marketing team’s point of view at Dunkin.
Of course everyone knows Dunkin, an American company for 70 years, specializing in coffee and donuts.
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#ثريد
Below, I’ll be explaining the marketing team’s point of view at Dunkin.
Of course everyone knows Dunkin, an American company for 70 years, specializing in coffee and donuts.
_______
#ثريد
But why did they remove the word ‘donuts’ while they were specializing in donuts?
In the last 7 years, the love and gifting of coffee has spread widely, after which the sales of Dunkin went down after they were not high.
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@Rattibha رتبها #ثريد @Thread_56 #تسويق #دنكن
In the last 7 years, the love and gifting of coffee has spread widely, after which the sales of Dunkin went down after they were not high.
______
@Rattibha رتبها #ثريد @Thread_56 #تسويق #دنكن
They searched for reasons and the main reason became that most of them go to Dunkin in the days of the weekends or purchases if one has a party
Because it’s related to them Dunkin Donuts = donut = occasion.
Because it’s related to them Dunkin Donuts = donut = occasion.
They told their marketing professionals to change people’s perception of Dunkin that they have tremendous beans and coffee, but how?
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#Marketing #dunkin #تسويق
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#Marketing #dunkin #تسويق
They started with the slogan by deleting the word ‘donuts’. Then they promoted their coffee and actually benefited the change and brought them permanent customers of coffee lovers.
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